This file was once created for world strategic planners who can’t be content with conventional strategies of segmenting world markets. With the arrival of a “without borders world”, towns develop into a more important criteria in prioritizing markets, versus areas, continents, or countries. This file covers the highest 2000 towns in over 200 countries. It does so through fileing the estimated market measurement (in terms of latent call for) for every leading city of the arena. It then ranks these towns and files them in terms of their measurement as a % of the rustic the place they are located, their geographic area (e.g. Africa, Asia, Europe, heart East, North the us, Latin the us), and the total world market.
In performing various financial analyses for its clients, i have been every so often asked to investigate the market doable for various products and services across towns. the purpose of the research is to be mindful the density of call for inside a country and the level to which a city could be used as a point of distribution inside its area. From an financial standpoint, alternatively, a city does no longer constitute a population inside inflexible geographical barriers. To an economist or strategic planner, a city constitutes a space of dominant affect over markets in adjacent spaces. This affect varies from one business to some other, but in addition from one period of time to some other.
In what follows, I summarize the industrial doable for the arena’s leading towns for “collection agencies” for the year 2009. The goal of this file is to file my findings on the real financial doable, or what an economist calls the latent call for, constituteed through a city while outlined as a space of dominant affect. The reader needs to realize that latent call for may or won’t constitute actual gross sales.
The 2009 Report on collection agencies: World market Segmentation through city